Slurpee Rocks the Entrepot with Guitar Hero

To upgrade its fresh Full Trammel Frozen Pillory Slurpee(R) drink this May, 7-Eleven, INC. has partnered with Snow, Activision, INC. and Microsoft Corporation. in a marketing and public relations safety safety blitz designed to endeavour music-loving, videogame-playing, techno-savvy, 18 to 34-year-old males.