Slurpee(R) Rocks the Store with Guitar Hero (Centre Daily Times)

DALLAS--(BUSINESS WIRE)--May 02, 2008--To promote its new Full Throttle Frozen Blast Slurpee(R) drink this May, 7-Eleven, Inc. has partnered with Coca-Cola, Activision, Inc. and Microsoft Corp. in a marketing and public relations blitz designed to reach music-loving, videogame-playing, techno-savvy, 18- to 34-year-old males.